Our tracking cooles are a fun way of finding out how people are experiencing your event.
It works by simply handing out real cookies. On each cookie an emotion and a QR code is printed. An example emotion could be "inspired" or "lost".
Scanning the cookies
We ask the visitors to scan (using their mobile phone) and then eat the cookies when they feel the emotion printed on the cookie. So for example, when someone is exited because their favourite band is playing, they scan and then eat the cookies.
Making a map
By doing this we can record the time and place where they felt that emotion. We plot this data on a map and timeline on a big screen, and people can also check out the map on their mobile phones.
Check out our report of the session at festival De Beschaving.